Google Analytics Is Adding Google Business Profile Data
Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every Analytics account yet. What Shows Up In Analytics Once a profile is linked, a Google Business Profile section appears in your reports. […]
9 Vibe Coding Examples: AI Apps You Can Use Right Now to Grow Your Website
If you’ve been hunting for vibe coding examples that go beyond chatbots and “summarize this PDF” demos, this is where you’ll find them; along with an honest account of what building agents actually looks like. Everything below was built via Agent A by the Ahrefs team—plus a couple of examples I managed to vibe code myself. […]
4 ways to track AI search visibility when attribution falls short
Most attribution models were built for a world where people clicked links. Someone searched, clicked a result, landed on a page, and eventually converted. Analytics platforms could connect those actions together and give you a reasonably clear picture of what was working. The system wasn’t perfect, but at least the path was visible. Now, AI-generated […]
AI Literacy Is Not Prompt Literacy. Ann Handley Says It’s Judgment Literacy
Ann Handley posted something on LinkedIn last week that stopped me mid-scroll. She’s a Wall Street Journal bestselling author and one of the most respected voices in marketing, and she wrote: “AI literacy is not prompt literacy. It’s judgment literacy.“ Her post went on to ask a question that nobody in the AI training industry […]
Delegation search: Why users outsource decisions to AI
Search used to be about retrieval. You’d open multiple tabs. Compare sources. Read reviews. Cross-reference information. Decide for yourself. But increasingly, search is becoming something else entirely: delegation. Users are realizing they no longer need to compare 15 different pages or bounce between Google, Maps, reviews, forums, and videos to make a decision. For the […]
Google Tests AI Search Data, UK Requires Opt Out
Welcome to the week’s Pulse: updates affect how you measure AI search visibility, whether you can opt out of it, and how the completed core update reshaped rankings. Here’s what matters for you and your work. Google Adds AI Search Controls And Reports To Search Console Google is testing two new Search Console features for […]
Google’s Sergey Brin Sees A Path To AGI But Not Beyond It
In a recent AGI House interview, Sergey Brin described Gemini as a system whose capabilities are not just evolving but integrating world knowledge across languages and modalities. He said the software that AI runs on has also evolved beyond what it was originally designed for, and while Brin can envision Gemini achieving AGI, he also […]
How TV ads create search demand — and what to do about it
The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being ready to capture it. A recent World Cup campaign from Fox […]
Automated SEO: What It Is and How It Works in 2026
On the 1st of every month, the tool I built in Agent A, our new AI agent, pulls fresh data for five Ahrefs blog posts that run on data tables (e.g., top Google searches, top Google questions). It cleans and filters the data, then builds an updated WordPress draft for each. It then emails me […]
Now the SPAM has moved to Google Guaranteed section | Spam on Google
I hired a google fraud investigator, on the above profiles and here’s the findings – 4,722 distinct fraud indicators constituting clear google violations. Key findings are as follows: 1. Cross-Profile Fake Reviewer Accounts394 instances were identified of the same reviewer accounts leaving reviews across multiple competing businesses in the same sector. This is virtually impossible […]