Microsoft Ads is introducing Product Explorer, a new reporting tool designed to give advertisers a centralized view of product catalog health and performance, according to Microsoft Product Liaison Navah Hopkins.
Managing large product feeds can make it difficult to identify which items are eligible to serve, generating impressions or missing critical data. Product Explorer aims to simplify that process.
What’s new. Product Explorer provides a searchable view of an advertiser’s entire product catalog, allowing users to filter products by attributes such as SKU, title, GTIN and product ID.
Advertisers can quickly see which products are active, serving ads and driving performance.
What it does. The tool highlights eligibility issues, metadata gaps and other factors preventing products from serving. It also surfaces recommended actions and allows advertisers to export filtered product lists for further analysis.
Why we care. By combining feed diagnostics and performance reporting in a single interface, Microsoft is making it easier for advertisers to move more products into a servable state and identify underperforming inventory.
Advertisers will now get searchable catalog reporting, product-level performance data covering the previous 30 days, issue detection and actionable recommendations to improve feed quality.
The big picture. Retail advertisers are increasingly focused on feed quality as product-based advertising becomes more automated. Visibility into catalog issues can have a direct impact on campaign reach and performance.
Availability. Hopkins said it should be live in accounts already.
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