Keyword research for AEO: A guide for winning answer engine traffic in 2026
Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and personalized.
How to set a smart social media budget (and get it approved)
It’s a bit of a head-scratcher: Overall marketing budgets are shrinking in 2026, but social spending is climbing. Social media now eats up 14% of marketing budgets, and it’s not slowing down. Because social is claiming a bigger slice of the pie, getting your budget right matters more than ever. Key takeaways Your social media […]
Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc
Google added a new help document to its search developer documentation named Google Search’s guidance on using third-party SEO tools, services, and advice and updated the older Do you need an SEO? document on Friday. Google primarily added in topics around generative AI optimization and more guidance on trusting third-party tools and other SEO advice. […]
What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer
Most summers, a reading list for SEO professionals is about thinking more broadly, stepping back from the day-to-day, and coming back in September with fresh perspective. This summer, it’s about keeping up. Because the gap between what you knew going into June and what you need to know by Labor Day is wider than it’s […]
Google’s New Guidance Claims Authority Over SEO, Tools, And AEO/GEO
Google has published new guidance that canonicalizes itself as the single source of objective truth for SEO practices, including for AI SEO. The new guidance, published on Google Search Central, is Google’s strongest assertion of itself as the official source of information SEO best practices and SEO tools. The new guidance affects: Third-party SEO resources. […]
Google Gives Sites AI Search Opt-Out, But Not The Data To Use It
Some websites can now opt out of Google’s AI search features without losing their place in standard search results. The UK’s Competition and Markets Authority imposed a conduct requirement this week, and Google began testing its own Search Console toggle the same day. The real question is whether there’s enough information to make a decision. […]
LinkedIn marketing strategy: How to grow in 2026
Key takeaways A strong LinkedIn marketing strategy starts with clear goals, audience research, an optimized Company Page, and a content plan built around what your audience actually wants. The LinkedIn algorithm in 2026 prioritizes meaningful conversation, original expertise, and video content over surface-level engagement. Enterprise teams can scale LinkedIn marketing by combining employee advocacy, thought […]
Social media calendar: Top tools and templates for 2026
A social media calendar is your secret weapon for staying consistent, strategic, and stress-free on social. Here at Hootsuite, our social media calendar is the backbone behind all the content marketing you see on our channels. I hate to break the spell of real-time spontaneity, but every post is meticulously planned in our social media […]
What Is A Migration Hangover Traffic Drop & How Do You Avoid It?
Launching a new website, whether it’s a redesign, replatform, or full CMS migration, is often treated as a milestone for a business. But for SEO teams, it can quickly become a high-risk transition. Even migrations that appear technical sound at launch can trigger significant visibility and traffic declines in the months that follow. In more […]
Google introduces Search profiles within Google Discover
Google is rolling out Search profiles in the U.S. for publishers within Google Discover. Search profiles gives publishers a landing page that searchers can click on and view, the landing page includes a large header image, a way to follow the publisher and a place to showcase their latest articles, videos and social posts, all […]