Google introduces Search profiles within Google Discover

Google introduces Search profiles within Google Discover

Google is rolling out Search profiles in the U.S. for publishers within Google Discover. Search profiles gives publishers a landing page that searchers can click on and view, the landing page includes a large header image, a way to follow the publisher and a place to showcase their latest articles, videos and social posts, all […]

Google Must Let Websites Opt Out Of AI Search Features In UK

Google Must Let Websites Opt Out Of AI Search Features In UK

The UK’s Competition and Markets Authority has imposed a new conduct requirement on Google Search that will let publishers opt out of having their content used in AI search features. The requirement follows the CMA’s decision to designate Google with strategic market status in general search. It sits under the UK’s digital markets competition regime, […]

Why Users Are Fleeing To AI-Free Search & What It Means For SEO

Why Users Are Fleeing To AI-Free Search & What It Means For SEO

At Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO. For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as a new product feature for […]

How to Create Content on LinkedIn to Attract Your Ideal Prospects : Social Media Examiner

How to Create Content on LinkedIn to Attract Your Ideal Prospects : Social Media Examiner

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]

What Does ‘Entity Optimization’ Mean? – Ask An SEO

What Does ‘Entity Optimization’ Mean? – Ask An SEO

For this week’s Ask An SEO, the question asked was: “From a technical standpoint, what does ‘entity optimization’ actually mean beyond adding schema?” To answer this, first of all, let’s establish, in information retrieval, that an entity is a uniquely identifiable “thing” that exists independently of the words used to describe it. Entity optimization is […]

What are the latest Hootsuite product features? [May 2026]

What are the latest Hootsuite product features? [May 2026]

Track TikTok hashtags, stream OwlyGPT answers in real time, monitor Threads keywords, invite guest approvers, and manage advocacy with a redesigned leaderboard — here’s everything Hootsuite shipped in May. Quick summary of May updates: Monitor TikTok hashtags and brand-related conversations in Listening Stream OwlyGPT answers in real time from the side panel Add LinkedIn personalization […]

What are the latest Hootsuite product features? [April 2026]

What are the latest Hootsuite product features? [April 2026]

Quote posts from Planner, customize X link previews, expand listening to new platforms, and manage Google Business Profile reviews directly in Inbox — here’s everything we shipped in April. Quick summary of April updates: Quote and reshare X and Facebook posts directly from Planner and Create Manage your content calendar faster with a new Planner […]

How Google Display exclusions guide AI-driven optimization

How Google Display exclusions guide AI-driven optimization

Google Display Network (GDN) placement exclusions have long been treated as basic account hygiene. You block spammy, inappropriate, or low-conversion placements to protect brand safety and avoid wasting budget on junk traffic. That often meant maintaining massive lists of junk URLs and mobile app categories to keep ads off clickbait blogs, kids’ mobile games, and […]

The overlooked business value of SEO and affiliate alignment

The overlooked business value of SEO and affiliate alignment

In most companies, SEO teams and affiliates — third parties that advertise your products or services for a commission — often operate in silos. The SEO team usually manages rankings, content, and organic traffic, while the affiliate team manages partner relationships, negotiates placements, and tracks commissions. But rarely do the two sit in the same […]

On-page content formats answer engines actually favor [new research]

On-page content formats answer engines actually favor [new research]

It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of the curve by knowing the best on-page content formats for AI as verified by research? I pored over results from the new HubSpot State of […]