Social media approval workflow explained (with free template)
Key takeaways A social media approval process is a step-by-step system for reviewing, editing, and approving content before it goes live, typically covering stages from drafting through final sign-off. The most common reasons approval workflows fail are scattered feedback, unclear ownership, and post-approval changes that bypass the process. Enterprise teams should choose the right workflow […]
TikTok for business: How to grow your brand in 2026
Key takeaways A TikTok Business account is free to create and gives you access to analytics, ad tools, TikTok Shop, and the Commercial Music Library. The most effective TikTok business strategies combine trend-driven content, TikTok SEO, and consistent posting at optimal times. TikTok Shop and paid ads (including Spark Ads and Shopping Ads) give businesses […]
TikTok SEO made easy: Expert tips + a free tool for success
TikTok isn’t the place for mystery, especially if you’re trying to grow an audience. A great TikTok SEO strategy tells the algorithm exactly who you are, what you do, and who should be watching. Read on to find actionable, easy steps to take to optimize your TikTok content. Plus, we talk to Sara Nielsen, Head […]
Google begins testing healthcare ads in AI Mode
Google confirmed it is testing healthcare-related ads in AI Mode, marking the latest expansion of advertising into the company’s AI-powered search experiences. The big picture. The test is currently limited to healthcare advertisers in the U.S. and only applies to English-language queries in AI Mode, according to Google Ads Liaison Ginny Marvin. The confirmation comes […]
Google Ads updates terms of service ahead of July 2026 rollout
Google is updating its Google Ads Terms of Service to reflect how advertisers’ inputs can be used across AI-powered and automated advertising tools, while reinforcing advertisers’ responsibility for campaign oversight. The big picture. The changes apply only to Google Ads accounts and do not affect other Google products, including Google Workspace or Cloud Identity. The […]
ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows
A SISTRIX analysis of 3.8 million German-language ChatGPT responses found that citation patterns changed after ChatGPT began implementing GPT-5.5. The analysis, published by SISTRIX founder Johannes Beus, tracked 38 daily samples of 100,000 ChatGPT responses. SISTRIX compared citations in the four days before the change with the four days after it. The company describes the […]
How To Use Lighthouse To Test Your Website For Agentic Readiness
Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse that anybody can run. You do not need external software to run it. You can do it right from within your Chrome browser. The report tells you whether your website is discoverable for AI […]
How To Fix Google Ads Smart Bidding With A Primary vs. Secondary Conversion Framework
Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The conversions are form fills, key button clicks, page views, cart adds, and checkouts started, which are all flowing into the same column, and all weighted […]
Google Says LLMs.txt Is Purely Speculative… For Now
Google’s John Mueller responded to a question about whether Google’s guidance on LLMs.txt is contradictory. His answer shows why Google considers LLMs.txt speculative for now and why WebMCP, a Google-backed proposal, might be what SEOs and site owners should be looking into. LLMs.txt, Chrome Lighthouse, And Google’s Guidance A discussion on Reddit asked about the […]
AI for Better Ad Creative: 3 Steps to Better Results : Social Media Examiner
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]