DV360 API Adds Demand Gen Support
Demand Gen campaigns are becoming more deeply integrated into Google’s advertising stack. Starting June 10th, Display & Video 360 API users will gain the ability to manage Demand Gen resources directly through the API, bringing campaign automation and management workflows closer to parity with other DV360 inventory types. What’s happening. Google will begin rolling out […]
Google expands Data Manager API with GMP event ingestion
Google is consolidating measurement and audience activation workflows across its advertising platforms. New Data Manager API capabilities allow advertisers and partners to send offline conversion data to multiple Google Marketing Platform destinations and improve Customer Match performance with IP-based matching. What’s happening. The Data Manager API now supports offline conversion event uploads to Campaign Manager […]
The AI Perception Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends worth pursuing. But the leaders running real businesses are increasingly asking the right […]
How the TikTok algorithm works in 2026
Key takeaways The TikTok algorithm in 2026 prioritizes community-aligned content over random viral hits. Niche relevance matters more than broad reach, so focus on resonating deeply within specific groups like #BookTok or #SportsOnTikTok rather than chasing unpredictable virality. Watch time in the first few seconds is the strongest ranking signal. Starting videos with a compelling […]
Social media image sizes for all networks [June 2026]
![Social media image sizes for all networks [June 2026]](https://i0.wp.com/blog.hootsuite.com/wp-content/uploads/2023/01/Social-Media-Image-Sizes-2023.png?fit=1024%2C1024&ssl=1 "Social media image sizes for all networks [June 2026]")
Social media image sizes seem to change… a lot. And using the wrong dimensions can hurt reach, engagement, and brand consistency. This guide covers the current image size requirements for every major social platform in 2026. Key takeaways Most social platforms still work best with images that are 1080 pixels wide, especially for feed and […]
How a ‘client brain’ gives AI the context SEO work needs
Every SEO agency has a hidden context tax. It shows up when a strategist, content lead, or analyst opens Claude and starts rebuilding all the dos and don’ts for that particular account from memory: the brand voice, the keyword cluster killed last quarter, the CMS limitation, the founder’s rejected angle, the competitor the client doesn’t […]
Google CEO Sundar Pichai Downplays Google Zero Concerns
Google CEO Sundar Pichai said Google has spent 25 years learning how to measure user satisfaction in Search, including engagement, sessions, return behavior, and bounce-backs, saying that those metrics help Google improve AI Search. When asked about the concept of Google Search traffic dwindling to zero, the Google Zero scenario, Pichai insisted that the reality […]
McKinsey frames AI 2.0; Positionless Marketing delivers it
Archilochus, the ancient Greek poet, wrote a line that has traveled through 28 centuries and now belongs to every Navy SEAL training manual and leadership keynote: We don’t rise to the level of our expectations. We fall to the level of our training. That is where most marketers find themselves with AI right now. The […]
Social media competitor analysis: Free template for 2026
Want to stay ahead of your competitors on social? Start with a social media competitive analysis. We’ll break down the process, share our favorite tools, and hand you a free template so you can start analyzing like a pro. Key takeaways A competitor analysis shows how your brand stacks up on social, including your strengths, […]
What Google’s New AI Guide Actually Debunks. And What It Doesn’t
Anyone selling you llms.txt, content chunking, or AI-specific schema as the path to AI Overview citations has been wrong for 18 months. Google said so. But there is a wrinkle worth pulling out. “Wrong for Google Search” is not the same as “wrong for AI agents.” In the section answering whether SEO is still relevant […]