The CMO And CIO AI Agent And AEO Friction Point
A conversation is happening in every enterprise right now, and most CMOs and CIOs do not realize they are talking past each other. The rise of AI agents is prompting new collaboration between marketers, AEO strategies, and leadership. When the CIO hears “AI agents,” they think about the productivity rollout. Copilot seats, agentic workflows, internal […]
Google Says Hyphenated Domain Names Are Okay For SEO
Google’s John Mueller recently confirmed that using hyphenated domain names are okay for SEO. Hyphenated domain names, long shunned in the SEO community as spammy, are apparently confirmed to not have any kind of negative signal attached to it. Hyphenated Domain Names And SEO Hyphenated-domain-names were a big deal in the early days of SEO […]
AI Mentions May Not Translate To Trust, New Analysis Suggestst
Brands can appear in AI-generated answers and still not come across as believable, according to an analysis from communications agency Burson. The report, called “The Credibility Paradox,” says getting mentioned in AI answers isn’t the whole picture. Burson argues that brands should care about how convincing those answers actually are. For transparency, Burson sells reputation […]
Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance
How do you prove AI search is driving revenue when your current measurement stack wasn’t built to track it? Which metrics prove AI search value without click data? What KPIs should you track to actually see SEO impact? As zero-click journeys grow and AI influence moves off-site, traditional channel-level reporting leaves senior marketers without visibility […]
OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
OpenAI is expanding its advertising ambitions inside ChatGPT, beginning an early test that allows multiple advertisers to appear within a single ad placement. What’s happening. The company is testing multi-advertiser ad units across a small subset of ChatGPT ads, according to a product update sent to advertisers. Rather than displaying a single sponsored result, the […]
WhatsApp Chat Link Added by Google on GBPs
Good morning,Over the weekend, we received emails from Google regarding three profiles that were updated with a WhatsApp chat link in the Chat field.The WhatsApp phone number shown on each profile matches the practice’s main phone number. However, these are landline numbers and do not support text messaging or WhatsApp functionality. When we attempt to […]
The problem with AI share of voice and 3 metrics that matter more
Traditional share of voice (SOV) is effectively obsolete, yet many organizations have replaced it with an equally flawed successor: AI share of voice. Software vendors now claim to measure brand visibility across ChatGPT, Gemini, Claude, Perplexity, and other AI platforms using a single percentage score. The problem is that these metrics rely on a hidden […]
Google AI Brief may be the replacement keywords never had
People have been calling the keyword dead since at least 2010. Yet here we are in 2026, still using keywords to show ads on Google. Advertisers weren’t wrong to equate the loss of control with the death of the keyword. The keyword simply couldn’t disappear until Google had something better to replace it. At Google […]
Google Ask Maps Updates – How They Impact Your Business Profile
Many businesses see their Google Business Profile as a listing to verify and then leave untouched. Google’s new Ask Maps feature treats it as a conversational dataset for generating helpful answers about a business. The questions Ask Maps answers are what make change meaningful. When someone asks for a 24-hour locksmith who can get into […]
What ChatGPT Ads data reveals about your competitors
Here’s something worth sitting with for a moment. Your competitors are running ads on ChatGPT. You can’t see them. You don’t know which prompts they’re bidding on, what creative they’re running, or how their presence compares to yours. And unlike Google Ads (where Auction Insights at least gives you a rear-view mirror), there’s currently no […]