WordPress Announces Initiative To Secure All Plugins And Themes
WordPress announced a new security initiative called Protect The Shire that aims to secure plugins and themes. The announcement also said a temporary 24-hour delay will be imposed before plugin and theme updates are distributed through auto-updates. Temporary 24 Hour Update Delay In the past, plugin and theme updates were pushed out to WordPress users […]
AI Visibility Used To Mean Citation. Late June 2026, It Starts To Mean Transaction
For two years, the AI visibility question has been one question: Does your website get cited? Late June 2026, the question becomes two. Does your website get cited, and when the agent shows up to book the appointment on a user’s phone, can the agent actually complete the booking? On May 12, 2026, Google announced […]
How to Level-up From SEO Tactician to Search Visibility Leader
For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step away from being folded into content or web dev. That’s changing. AI disrupting search has handed SEOs the seat at the table they’ve spent years trying to earn, and for the first time, the C-suite is genuinely paying […]
Your Next AI Visitor Will Know Who Sent It
The agent visiting your website knows the person who sent it. That is the shift underneath Google’s Gemini Deep Research Max, launched on April 21, 2026, as a public preview on the paid Gemini API tier. Deep Research Max itself is a narrow rollout. The pattern it ships is a preview of what the agentic […]
Google’s Updated Guidance Urges FTC Complaints Against Shady SEOs
Google updated its guidance for businesses interested in SEO to make it concise and easier to read. There is also a new mention of AEO/GEO services, caution about the use of third-party SEO tools, and, for the first time ever, Google is encouraging businesses to contact the United States government Federal Trade Commission if they […]
Table of Contents on Pages – Are they always necessary?
I work for a marketing company, and I manage a web dev team. Our SEO director has started asking us to add a table of contents to every page and post they create for clients. Most of the resources I find suggest that a table of contents is not necessary for pages that are not […]
Google clarifies sensitive audience targeting rules for Demand Gen campaigns
Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, particularly when advertisers promote products or services tied to sensitive interest categories. The big picture. The update appears in Google’s “Restricted targeting in Personalized Advertising” policy documentation and focuses on explaining potential ad serving limitations […]
Microsoft expands Audience Ads eligibility for cryptocurrency exchanges
Microsoft is widening advertising opportunities for cryptocurrency exchanges by allowing them to run Audience Ads in all markets where crypto advertising is already permitted. The big picture: The update extends cryptocurrency advertising beyond traditional search placements, giving eligible exchanges access to Microsoft’s Audience Ads inventory across its broader network. What’s changing. Microsoft has updated its […]
Cloudflare: Bots now make up 57% of webpage requests
Bots now make up the majority of webpage requests worldwide for the first time, according to Cloudflare CEO Matthew Prince. Prince posted on X that automated traffic now accounts for 57.3% of worldwide HTTP requests to HTML content, compared with 42.7% for humans, according to Cloudflare’s data. Prince’s 2027 forecast arrived early. Prince predicted in […]
Google Analytics Is Adding Google Business Profile Data
Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every Analytics account yet. What Shows Up In Analytics Once a profile is linked, a Google Business Profile section appears in your reports. […]